Full Service Marketing and Public Relations Agency
AUTHENTIC CONVERSATIONS THAT CREATE TANGIBLE VALUE.
Sparkle Media is a full service marketing and public relations services boutique firm that combines digital marketing with strategy, visual content, media participation + events to drive social engagement. It takes prospects 3 seconds to form an opinion about your online brand: packaging and positioning your brand effectively is the key factor to a successful company. Connect with your audience, capture their attention and convert browsers into customers.
YOUR STORY IS SPECIAL. AT SPARKLE MEDIA, WE FIND THAT GEM THAT MAKES YOU UNIQUE AND USE A DIVERSIFIED APPROACH TO CONNECT WITH CONSUMERS TO CREATE LOYALTY. OUR CREATIVE, AGILE AND SAVVY TEAM SPECIALIZES IN THE LIFESTYLE, LUXURY, BEAUTY AND FASHION REALMS - WE'RE THE GURUS YOU NEED BEHIND YOUR BRAND.
Featured in The Vancouver Sun and The Globe and Mail, Erin founded Sparkle Media in 2013. Working in finance and the public markets for years, her strong marketing and communications background combined with her creative talents, large following and ability to connect with a targeted audience has been a magic formula for her clients’ success. Agile, quick witted and clever, creative strategy and concise messaging are Erin’s forte.
Having built a successful style blog over the past four years, Jen knows a thing or two about creating an online presence. She has been consistently recognized as one of Canada's top fashion bloggers, being featured in magazines such as Harper's Bazaar and FASHION. With a background in marketing and social media, Jen is passionate about connecting with people, building meaningful relationships, and looking for innovative, purposeful ways to add value to both client and consumer.
While currently in the works of obtaining a business degree, Sarah has worked with a handful of Public Relations firms in both Vancouver and New York City. With a keen understanding of the fashion industry and a passion for compelling content, Sarah has organized Vancouver’s first Fashion’s Night Out and has overseen several runway shows at New York Fashion Week. Her intrinsic understanding of social media and public relations contributes to the true value she brings to Sparkle Media's clients.
We use a diverse approach to build your audience, elevate awareness and create long lasting value in the minds of consumers. Our clients have seen features on TV, in major newspapers and influential blogs. We will create a special service package to meet your goals.
Our services will get your brand noticed.
Twitter, Facebook, Instagram, oh my! It’s time to convey the lifestyle your brand represents. We will create, or grow your following, authentically. Social media strategy and execution combined with website refinement ensures your message hits just the right note. Optimizing content for each platform is essential to the success of our strategy. Integrating online presence into the overall approach will optimize and build your audience and drive sales.
• Form your online community to engage and authentically inspire ideas that influence decision making.
• Create a brand buzz to increase awareness and customer base.
• Contest, promo, giveaway and content marketing tactics to drive traffic and response rates.
In 2014 and beyond, creative marketing will be the most important part of a strong program. Your brand is awesome, and people need to know about it. Vamp your website and take your communication to the next level of success. We will create digestible, engaging, shareable (think Pinterest!), timely, SEO friendly valuable content as the pillars for your comprehensive and successful marketing initiative.
• Web design, blogging, original photography, curation, graphic design and compelling content will come together to tell your story.
• Newsletters and direct to consumer communication initiation and strategies.
• Optimize your messaging and traffic based on the valuable content you provide to the online community.
Public and Media Relations
People connect people. We will introduce your brand to the thought leaders and media outlets that matter. A comprehensive outreach strategy through building relationships will create community engagement through word-of-mouth tactics.
• TV, newspapers, magazines and influential blogs will assist in reaching your audience. Network with the right people to get everyone talking.
• Event planning and execution for splashy launches including media and influencer invitations, on-site event facilitation, and post-event media monitoring and media follow-up.
• Trade show and conference attendance and prep to get face-to-face with your customer.
We know your brand is special and we know how to make it stand out from the crowd. Events, PR stunts, fresh and creative strategy; grow your brand and create a dialogue through storytelling and community engagement. Define your voice to create emotional connections to your brand and message to create loyalty and ensure sustainability.
• Creative collaboration – let us fine tune your digital communication and website.
• Foster key relationships to empower brand growth.
• Reach your targeted demographic to increase rate of return.